Pricing
Simple pricing that grows with you
Start free. Upgrade when your conversation volume grows. Payments are processed by Paddle as our Merchant of Record.
Free
$0/mo
- 1 agent
- 50 AI resolutions / mo (hard cap)
- 500 knowledge chunks (~100 pages)
- Website embed & playground
- Inbox + draft learnings
- 1 full seat · unlimited viewers
- Community support
Starter
$29/mo
- 1 agent
- 500 AI resolutions / mo
- $0.25 per resolution overage
- 2,500 knowledge chunks (~500 pages)
- Callbacks, contact capture & availability
- 1 full seat · unlimited viewers
- Email support
Growth
$99/mo
- 2 agents
- 1,500 AI resolutions / mo
- $0.25 per resolution overage
- 10,000 knowledge chunks (~2,000 pages)
- Team roles · publish learnings · insights
- 2 full seats · unlimited viewers
- Callbacks, contact capture & availability
- Shopify Actions · guided order tracking · proactive badge
- Priority email support
Scale
$299/mo
- 5 agents
- 5,000 AI resolutions / mo
- $0.25 per resolution overage
- 50,000 knowledge chunks (~10,000 pages)
- Email channel · branded From · forwarding addresses
- 5 full seats · unlimited viewers
- Everything in Growth · proactive teaser · priority support
FAQ
Pricing questions
Can I switch plans later?
Yes. Upgrade or cancel from Settings → Billing in the dashboard. Paid plans are billed through Paddle.
What counts as a resolved conversation?
An AI resolution: a conversation the agent closes without a human takeover (visitor confirms, the model marks it resolved, or idle auto-resolve). Playground chats and human-handled threads do not count. Free hard-caps at 50; paid plans include a monthly allowance then $0.25 overage.
What is a knowledge chunk?
A chunk is a searchable piece of indexed text — roughly a few paragraphs, about 1,200 characters. When you add a URL, sitemap, PDF, or FAQ, Gup splits the content into chunks and embeds them for answers. Limits are by chunks (not by number of sources), so a large sitemap and a short FAQ are billed fairly. Rough guide: a typical help-center page uses about 5 chunks. Free includes 500 chunks (~100 pages), Starter 2,500 (~500 pages), Growth 10,000 (~2,000 pages), Scale 50,000 (~10,000 pages).
What are full seats vs viewers?
A full seat is a teammate who can reply in the inbox (Owner, Admin, Manager, Human agent). Viewer seats are free and unlimited — they can watch the inbox and learnings but cannot reply. Billing is per organization.
What is the email channel on Scale?
Forward your public support address to a custom Gup inbound address. Gup answers with the same AI and inbox as the widget. Verify your domain so replies send as [email protected] (SPF/DKIM; DMARC recommended). One forwarding address per agent on your plan, each mapped to a deployed agent.
Who processes payments and refunds?
Paddle is our Merchant of Record. They handle checkout, tax, invoices, and refunds under Paddle’s Refund Policy and Buyer Terms. See our Refund & Billing Policy for how that applies to Gup subscriptions.