About
Support shouldn’t make people wait
We started Gup because too many good products were let down by slow, repetitive support. Customers deserve instant, accurate answers — and teams deserve to spend their time on the hard problems, not the same five questions every day.
Mission
What we're building
An AI support agent teams can trust with real customers — grounded in their own knowledge, deployed on their site, and handed off cleanly to a human whenever it should be.
Our approach
Grounded, not generic
Gup only answers from the knowledge you approve. No hallucinated policies, no made-up features — just your docs, your voice, and a clean handoff when a human is needed.
Product
The Gup platform
Knowledge, learnings, inbox, availability, team roles, and deploy — one platform to train, ship, and improve an AI support agent.
Principles
How we work
Grounded answers
Gup answers only from knowledge sources you approve — never the open internet.
Clean handoff
When Gup isn't sure, it hands off to your team with full context instead of guessing.
Team control
You decide what Gup knows, who can review learnings, and when a human should step in.
Company
Company details
Brand
Gup
Legal name
Eberything Limited
Founded
2026
Where to find us
Hong Kong
Bring Gup to your site
Start free and see how it fits your support workflow.